Wednesday, September 9, 2009

Day 267, Qu'avez-vous dit??

So I was going to start talking about how the Brooklyn Hipsters are kinda slowly turning into DIrty Hippies.. but it hasnt occured to me until now that I havent yet properly explained what my company is all about. I mean, I've mentioned it quite a few times previously, but never went into depth of how it started and the ideals behind it, etc..

Back sometime around about 100-125 days of unemployment, I got the crazy idea that if I'm going to make my own company happen, then I've got to do what I'm completly obsessed with. And what is this thing? Japan.. I remember a friend of mine asking me once, "If you were to have an online store, what would you have in it?" Well it didnt really take me 2 seconds to answer him. I immediately said, "Definately a japanese import shop. And not the kind that sells 'Oriental' furniture or some Kitana display, but cute stuff that ppl (Americans) love to collect. Things that remind you of your awesome vacation in Japan.." Items like a Jelly drink from the vending machine outside your hostel in Shinjuku, the Twin Stars rhinestone kit you spied on a local's cell phone in Shibuya, the Lolita dress worn by a salery woman at Harajuku train station, who tries to hide her identity bc it could ruin her reputation at work. This would be my dream..

But I hadnt realized this yet, in the beginning stages. All I knew was I had this obsession with japanese street styles and the idea of that rebel mentality. It amazes me that there are designers and shopkeepers that are from these groups of rebel cosplayers, then brought their idea of fashion into fruition. Made it readily available for that group of ppl and was successful!


There's Lolita, Ganguro, Decora, Visual Kei, Kadona, etc etc etc.. I've since narrowed my category of style down to Lolita or EGL (Elegant Gothic Lolita). I want to ultimately make my own dress, skirt and blouse patterns, and accessories as well. But since I havent been able to purchase any of the needed materials, I have taken a turn to t-shirt production sites. Where I can supply the design for the tee & sell it for however much i want, with no physical materials needed on my end. Then after I'm able to make a little bit of money from that, then I can start on the 'handmade' portion of the company. But for now, I've just got 1 tee and a cellphone/bberry decoration kit up.. And as soon as the programs come through (& laptop), then I'll be able to put up the other tee designs. Oh, i just want to get started already! But patience is a virture!


The company name is Pammy Cakes. It was derived from a nickname my fashion friend gave me and my love of the Sofia Coppola movie Marie-Antoinette. That's really where the spark began. Here's this young girl, having to participate in an arranged marriage, move into a country in which she's not familiar..then having the whole world open up to her. When the king dies suddenly, her prince becomes her king, and she become's queen of the country.. the weigh of the whole government is put on her & her king's shoulders.. They're just a couple of kids, wanting to just live! She didnt mean to be rediculously decadent, but what would you do in that situation? You'd live it up as well! Anyway.. to combine that degree of decadence into fashion right now, combined with the modern lines of Japanese street culture & candy colors.. this is what i wanted to create for my customer.. Eh, its a bit complicated how i'm thinking of it now.. but it makes sense when i'm designing the graphics and chosing which icons would be best for the company. Its a work in prgress, yes i know this. But it's definately well on its way to becoming the next best thing. I guarantee it!

~<3